Brief: To create a Zine inspired by Subcultures. For this project I worked with Fred Perry and used there approach to Subcultures as inspiration for my own research and Zine. During this project I learnt how to craft a zine myself and was pushed by my tutors to be as creative and experimental as possible.
What I did: I decided to base my Zine on Youth Culture and that perhaps Subcultures are becoming less visible. Because of technology, young people are a lot more connected and everything's kind of merged together. Whereas before, in the 80's or 90's or even earlier, they had there groups. There where mods and skin heads, now we've become more greedy and we're interested into lots of different genres and styles.
So my zine, was celebrating this and young people today. Young people get a lot of criticism and I wanted to create a zine that accepted everyones different interests and individual styles.
Brief: I was given a (hypothetical) brief to create a video for the Nottingham Contemporary surrounding colour. I was given the colour brown and the video had to be conceptual and explore the colour.
What I did: For this project I worked in a team, we didn't want to go down the typical route of brown and nature. Instead we wanted to come at it from a different angle, exploring the world of the Brownie.
This does to some extent still relate to the natural connotations of brown as Brownie's are associated with being outdoors and exploring. As a group, we decided to explore the new, grown-up brownie and how she'd challenge the rules.
My Role: For this project I did all the filming and I also edited the whole video as an individual. I tried to create a saturated and bold look to represent the new brownie being daring. We chose controversial music that also allowed us to sharply cut the video and switch to different scenes quickly.
The Brief - I had to create a fragrance brand and produce a series of advertising posters, to communicate our brand message and image.
What I did - I had the role of creative director for this project and came up with the marketing idea and overall theme of the photoshoot. Our brand was Ora, a set of three uni-sex solid perfumes that aimed to help water conservation.
Because our brand was all about caring for the environment and nature, I wanted this to be portrayed in the images. I didn't have a physical product of the perfume, as it was a short project. However instead decided to use the real ingredients that would have been used in the perfume and put that on the skin of the models, to symbolise how natural and caring the product is. Finally, I decided to use a white sheet as the background to connote comfort and trust.